Sacola Zero

Fewer Plastic Bags. More Conscious Habits.

A simple habit. A real impact.

Less plastic. More awareness. One habit at a time.

Sacola Zero is a behavior-change initiative that encourages people to reduce their use of single-use plastic bags through simple, conscious choices in everyday life.

We don't aim for perfection, but progress. We believe that small changes, when incorporated into daily routines, can make a meaningful impact.

Why We Exist

Single-use plastic bags are used for just a few minutes but can remain in the environment for decades or even centuries, contributing to pollution in cities, rivers, and beaches.

Sacola Zero was created to help change this reality by turning environmental awareness into more sustainable habits.

Change begins with a choice.

How It Works

Sacola Zero encourages a simple change: starting with just one day a week without using single-use plastic bags.

The idea is to make reuse part of everyday life by encouraging people to carry reusable bags and choose other practical alternatives.

Our approach is based on three principles:

• Simplicity: Changes that fit into everyday life.

• Consistency: Small habits that grow stronger over time.

• Collaboration: People and organizations working together to build solutions.

More than a one-time campaign, we aim to encourage lasting changes in behavior.

The Symbol

The Sacola Zero symbol represents continuity, movement, and transformation.

Its circular shape evokes the cycles of nature and the concept of reuse. The opening symbolizes the conscious interruption of harmful habits and the opportunity to choose a different path.

Our visual identity reflects the essence of the project: balance, simplicity, and continuous change.

Who It's For

Sacola Zero is for everyone who wants to contribute to more conscious consumption:

• Individuals who want to adopt more sustainable habits.

• Shops and local businesses that want to encourage reusable alternatives.

• Brands and companies committed to environmental responsibility.

• Cities and communities seeking practical solutions to reduce waste.

Change grows stronger when it is shared.

For Brands, Businesses, and Partners

Companies and businesses can play an important role in transforming consumer habits.

By joining Sacola Zero, partners can encourage reusable alternatives, reduce the distribution of single-use bags, and engage their customers in more conscious choices.

More than communicating environmental responsibility, it's about creating opportunities to put it into practice.

Small actions. Real commitments. Change that multiplies.

Where We Begin

Sacola Zero begins in Brazil, initially focusing on coastal cities and urban areas, where reducing plastic pollution remains an important challenge.

The initiative seeks to adapt proven practices to local realities, respecting the habits, needs, and possibilities of each community.

We start with a simple action that has the potential to grow through the participation of individuals, businesses, and partners.

Join the Movement

Choosing to reuse is a small gesture that can become a lasting habit.

Start with one day a week. Bring your reusable bag. Encourage others. Invite a local business to participate.

Sacola Zero. One choice at a time, toward a future with less plastic.