Sacola Zero is a behavioral change initiative focused on reducing the use of plastic bags through simple, conscious everyday choices.
Rather than asking for perfection, we encourage progress — one habit at a time.

Plastic pollution is not only an environmental issue. It is a behavioral one.
And behavior can change.

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Why Sacola Zero Exists

Single-use plastic bags are among the most common pollutants found in cities, rivers, and coastal areas — especially in Brazil.
They are used for minutes, but remain in the environment for hundreds of years.

Sacola Zero was created to challenge this cycle by promoting a simple idea:
choosing reuse is choosing better.
 

 

Our Approach

Sacola Zero is not a temporary campaign.
It is a movement built on habit formation.

We believe that:

• Small choices, when repeated, create real impact

• Sustainability must be accessible, not extreme

• Awareness leads to responsibility
   

Our model encourages people to reduce plastic bag use starting with one day per week, making the transition realistic and scalable.
 

 

The Symbol

Our symbol represents continuity, movement, and conscious interruption.

The circular form reflects natural cycles and reuse.
The opening represents a break in harmful habits — a deliberate choice to stop and rethink.

The updated design brings more lightness, flow, and connection to nature, reinforcing our commitment to balance and long-term change.
 

 

Who Is It For

Sacola Zero is designed for:

• Individuals who want to make better everyday choices
   

• Local businesses and establishments
   

• Brands committed to ESG and sustainability
   

• Cities and communities seeking practical solutions
   

Sustainability works best when it is shared.

 

For Businesses & Partners
 

Businesses play a key role in shaping consumer behavior.

By joining Sacola Zero, partners can:

• Encourage reusable alternatives

• Reduce plastic waste at the point of sale

• Communicate environmental responsibility clearly

• Engage customers in conscious choices
   

This is not about restriction — it is about leadership.
 

 

Where We Start

Sacola Zero was created in Brazil, with a strong focus on coastal cities and urban areas where plastic pollution has visible impact.

Inspired by successful international initiatives, the project adapts global best practices to local culture and everyday reality.
 

 

Join the Movement

Change does not start with laws or campaigns.
It starts with choices.

Join Sacola Zero and be part of a movement that turns intention into habit.

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Join the Sacola Zero Movement!